Mixman / Beatnik


Beatnik / Mixman is a line of remixing and performance music software and consumer audio products for mainstream music fans, enthusiasts and hobbyists alike.


  • Drive Product Sales.
  • Secure advertising with major publications on limited budget.
  • Maintain integrity of product line while positioning in a broad spectrum of advertising channels.
  • Maintain promotional strategic alliance with partners to insure the success of the product line.


  • Set-up promotional / marketing network that generated product sales
  • Developed trade-out sponsorship with advertisers, reducing the advertising budget by $400,000.
  • Implemented guerilla marketing Music Marketing Teams in major urban markets.
  • Created joint promotional events with partners to maximize product exposure.

we work it entertainment - an event management group