The Global DJ Mix Awards
Overview
The Global DJ Mix Awards were created by WE WORK IT ENTERTAINMENT GROUP to recognize and honor the extraordinary talents of DJ's around the world.
Objective
- The mission of the Global DJ Mix Awards is to recognize and honor the extraordinary talents of DJ's all around the world.
- Secure the foundation of the Global DJ Academy as a resource for DJ's to access information on affordable health insurance, legal advising and provide inside information on what's happening within the dance music business industry.
Solution
- Developed & cultivated relationships with key DJ Publications & Alternative Press Publications, Dance Labels, Top Club Promoters, known & unknown DJs to insure the success of the Global DJ Academy & future Global DJ Award events.
- Used a wide variety of Music Marketing Teams to help promote the event to different audiences. This tactic worked very well as a melting pot of all different kinds of people attended the event.
- Encouraged memberships in the Global DJ Academy by empowering members with the right to vote on the award categories thus providing credibility & integrity to the Global DJ Awards.
- Extended the event over 4 nights to showcase over 70 different DJ's at six of San Francisco's largest clubs to reflect the different styles of dance music.
- Created awareness around DJ's as credible musical talents, which have gone virtually, unrecognized for too long, thus enforcing the need for the Global DJ Mix Awards.